I have seen lots of social media profiles that are producing the wrong content. It almost guarantees their strategy will fail.

When you look at their content, you can see that there’s a lot of work put into it. They are not superficial, they are not shallow, they are actually quite deep, useful and insightful.

Now, given this reality, you may be scratching your head and wondering why these people are failing. What are they doing wrong? Well, the sad reality of social media marketing is that, by and large, it’s not the quality of your content that determines your success.

I know that sounds crazy. It sounds almost heretical because all the other books out there tell you that content is king and people should focus on quality, quality, quality. Well, here’s the truth. No matter how awesome your original content may be, and no matter how much value you bring to the table, if nobody sees your content, it’s worthless.

I know it hurts to hear that. I know that’s probably not the kind of thing that would encourage you, but this is the absolute truth. And it really breaks my heart to see so many would-be social media marketers getting out there, publishing their content, and have very little to show for it.

The reason why they fail is because they do things manually, they do things randomly, and they really do not have a content promotion plan. I’m sorry to be the one to clue you in on this, but no matter how awesome your content is, if you can’t get it in front of the right eyeballs at the right time, you won’t get people to do the right things that would put money in your bank account. It’s as simple as that.

It’s not enough to target your content for the right eyeballs. It’s not enough for you to add a tremendous amount of value into content. You have to go all the way. You have to have a plan that gets that content in front of the right eyeballs.

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