It can be a tough job to grab email subscribers on your own, but if your business has active social media it won’t be hard anymore. Social media allows you to have even broader audience to gain even more subscribers. Here are certain ways you can use social media to build your email list!


Use a Simple Sign-Up Form

At any size of your business, you need to have a really easy sign-up form. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile.


Preview Premium Content on Your Social Profiles

If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic.


Share an Incentive for Sign Ups

Incentives can help when it comes to increasing the number of new subscribers to your email list. Many times users just need a little push to take action and subscriber. Advertising the incentive on social media will draw even further attention for your offer and get more people to sign up. Make sure that you include a picture and a strong call-to-action when you post about these incentives.


Host Webinars to Gain Subscribers

An easy way to share transparency of your company is by hosting a webinar about your business. You can present your business by having someone from your company to discuss a relevant topic with your target audience. One of the main goals of hosting a webinar is to capture leads in the form of new subscribers. You can use your social media platforms to advertise and share the link to your webinar.


Hold a Giveaway, Contest, or Sweepstakes

One of the most effective ways to increase your email list is by using your social media platforms to host sweepstakes, contests, and giveaways. While many marketers hold games to grow their following on the various social media platforms, the primary goal should always be to build your subscriber list.


Having a growing email list is vital to turning leads into customers. Using your social media you can increase your lists much faster and efficiently.


We will be releasing Email Marketing Success on May 29. Sign up on our email list for new releases and updates: