People get excited over viral content. If I could have a penny for everytime I heard that, I would be a millionaire within a couple of days!
If you were to ask ten people how they define viral content, you probably would get ten different answers. Still, if you look through the patterns of these answers, one idea comes to mind. It’s this idea that unites all the different personal definitions of viral content on social media. The idea, put in rough terms, is that the quality of the content pretty much determines how well it would be received.
According to this thinking, you only need to come up with the right content and somehow, some way, people would instinctively push your content to their social networks. This is classic magical thinking. Seriously.
You’re basically hoping and praying that your content would resonate with different people going through different circumstances, living in different situations, to act the exact same way. In your mind, they’re just going to get so impressed by your content that they click the share button without thinking.
It is not surprising that a lot of people who try viral social media content fail. They really do. And I don’t fault them for trying. In fact, it’s common practice for these people to take content that is already viral and try to republish it.
They end up failing again and again. Why? Well, they did not do it right. While they’re definitely on the right track and they have the right concepts, they did not execute the right way.
You have to understand that viral social media content can only spread if you have two ingredients present. First, it has to be compelling content. Now, like I said above, there is a shortcut to this. Instead of creating your own from scratch, you can reverse engineer this content or you can republish already viral content and share it in “virgin” areas of Facebook.
The other ingredient involves the network. Now, by network, I’m not talking about Facebook and Twitter as a whole. Instead, I’m talking about the network of people who are friends with each other or who belong to certain groups together. In other words, you get your content in front of individuals that are already talking about a particular subject. They’re already excited about certain themes.
When you share your compelling content in the right networks, people are more likely to share. People are more likely to add their comments to try to get more eyeballs to your content.
The best part to all of this is that they would do this voluntarily. You’re not paying them any money, but they are still motivated to do this. Why? Your content fits their interest profile. This is exactly the kind of stuff that they are searching for on Facebook.
By simply getting the right content in front of people who are actively looking for that content produces a viral spread. This is the truth about viral social media content.
You have to pick the right tried and proven content and get it into the right networks. Simply spamming hashtags or posting your content on your Facebook page or spamming groups is not going to cut it.
Unfortunately, as awesome as this advice is, it can also burn up a lot of your time. It takes a tremendous amount of effort and at the end of the day, you might not be any closer to your goal.
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