A Quick Guide to Reverse Engineering Your Competitors for Social Media Success
I know you probably freaked out the first time you realized that a lot of your competitors are already on social media. You probably had this idea in your head that you only need to publish content on places like Facebook, Twitter, Instagram and Pinterest for all that yummy, free online traffic to start pouring into your website. Eventually, enough of that traffic would convert and you would start seeing a few thousand dollars in your bank account month after month.
I’m sorry to report this, but your idea is actually quite common. There is no shortage of wannabe internet millionaires. The problem is, a lot of them have the wrong mindset.
Too many would-be marketers get freaked out by the fact that regardless of their niche, somebody else has already beaten them to the punch. Somebody in their niche is already competing with them on places like Facebook, YouTube, Pinterest, you name it. In fact, quite a number of these would-be entrepreneurs get so discouraged that they throw in the towel.
That’s too bad because the only way to lose in anything is to quit. You probably already know this. Make no mistake about it, just because your competitors are already on social media, it doesn’t mean that you have already lost. In fact, I would argue that it’s the precise opposite.
The more competitors you have on social media, the happier you should be. Why? Chances are, they are committing mistakes. Chances are, they are throwing good money after bad and blowing through thousands of dollars every single month in Facebook ad buys.
In other words, they are committing errors. They are learning hard lessons. They are going through an educational process that shapes their content strategy and the look and feel of their Facebook page. In other words, they’re doing your homework for you.
Don’t get depressed by the fact that they obviously have a far superior budget. Instead, pay attention to the changes on their pages. I can guarantee you that they are making these changes in reaction to the feedback they’re getting from their campaign statistics.
This is free money, my friend. Instead of you making those costly mistakes, let your competitors do it. Let them do your homework for you. This is how reverse engineering works. You just need to pay attention to their most successful content.
How do you know? Well, look at the number of likes and shares and comments. The more shares and comments there are, the higher the likelihood that the particular piece of content you’re looking at from your competitor, gained traction with your target audience members.
This is precisely the kind of content you yourself should be publishing on your very own Facebook page, blog, and other online communication platforms. This is the quickest way for you learn from your competitors and replicate their success while avoiding their mistakes.
Unfortunately, this process can burn up a lot of time. Also, it’s very easy for you to quickly reverse any progress you make, unless you are very careful. If you don’t know what to look for, chances are, you will be creating a lot more problems than you would be solving.
Click here to find out how to optimize this solution. There is a right way and a wrong way to do reverse engineering.