Trying to serve everyone might feel like ambition, but it usually ends in confusion. When your offerings are everywhere, your audience doesn’t know where to start—or if you’re even good at anything. Instead of a 20-page menu of options, think small and focused. When you narrow down to your “taco”—the one thing you do best and love doing—you become memorable, trustworthy, and easy to understand. Clarity is magnetic. People lean in when they know exactly what you’re about.
Start by listing everything your business offers, then pick the top one or two things that get results and energize you. Test it quickly by sharing with a few people and noticing if they “get it” right away. The focus you gain by showing up as the taco truck—simple, clear, and consistent—builds trust far faster than trying to be everything for everyone.
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