Marketing Strategies and Business Tips for Entrepreneurs and Real Estate Investors
Optimize your profitability with marketing tips, strategies and business Insights. Read our blog articles to help you grow your business or learn more about how you can get started in real estate investing.

Launching Your Business with Fido in Tow
Launching Your Business with Fido in Tow The idea of starting a business is appealing to many people, and it’s an extra-attractive option when you have a flexible schedule and the ability to work from home – especially if you have furry friends in your life. Pets make...

Episode 24 – Understanding Pricing Structure – Optimize Profitability Podcast with Lyle Leads
Season 2, Episode 24 Understanding Pricing Structure“If you cheapen your prices, you also cheapen the value of your company." -Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 4 of our series, "The Only Four Ways To Increase Profitability in...

Episode 23 – How To Increase Customer Spend – Optimize Profitability Podcast with Lyle Leads
Season 2, Episode 23 How To Increase Customer Spend“The more likely they feel like they're joining something that's important to them, the more likely they are to spend more money with you. So the key here is called making the customer a hero." -Lyle Leads Join...

Episode 22 – Increase Customer Frequency – Optimize Profitability Podcast with Lyle Leads
Season 2, Episode 22 Increase Customer Frequency“The way to get people to come back more frequently is to make them understand that you care about them and the way you care about them is to sell them more." - Lyle Leads Join Matthew Zamutt and Lyle Leads as they...

Episode 21 – Getting Better Leads – Optimize Profitability Podcast with Lyle Leads
Season 2, Episode 21 Getting Better Leads“The whole key to bring in customer leads is speak to their needs." - Lyle Leads Join Matthew Zamutt and Lyle Leads as they discuss Part 1 of our series, "The Only Four Ways To Increase Profitability in Business." In this...

Episode 20 – What We Learned From 2020 – Optimize Profitability Podcast with Lyle Leads
Season 1, Episode 20 What We Learned From 2020Join Lyle Leads and Matthew Zamutt as they recap 2020 and how to move business forward. Matthew: Hello, welcome to Optimize Profitability podcast. My name is Matthew Zamutt and I'm the executive producer of this podcast,...

Episode 19 – Journey From Transparency To Authenticity – Optimize Profitability Podcast with John Vuong
Season 1, Episode 19 Journey From Transparency To Authenticity"Brands are not there forever. . . you either have to adapt or get destroyed." - John Vuong Join John Vuong and Lyle Leads as they discuss John’s start into his SEO company and how authenticity helped him...

Episode 18 – Moving From Employee to Employer – Optimize Profitability Podcast with Shondell Varcianna
In this podcast episode, Lyle and Shondell discuss the journey from employee to employer and how you must shift your mindset to continue success.

Episode 17 – Writing A Book With A Message – Optimize Profitability Podcast with Kevin Micuch
In this podcast episode, Lyle and Kevin discuss how to write a book with a message, and communicating your message thoroughly to your readers.

Episode 16 – How Does ADD Affect The Business Brain – Optimize Profitability Podcast with Lyle Leads
In this podcast episode, Matthew and Lyle discuss the affect that ADD has had in business and ways to overcome the hurdles and distractions that life hands their way.